A photographer's job is to freeze memories in time and convey emotion in a single image. This is true of all types of photography, including commercial. The message differs depending on the industry and vision of the business you are working for, that's why it's important to discuss what the motivation and theme is behind a particular campaign.
Theater is more an experience than product, though in today's market "experience" has become a popular item for many industries. I love the challenge of coming up with a series of images that capture the emotion and experience a theater goer can expect when they see a show. They have to be eye catching images to stand out in the saturated social media feeds and be considered for front page material for local periodicals. To do this, I sit down with the director and creative team and discuss the themes they are going for in their production. Then I come up with a shot list and location suggestions that will help bring the theme to life one image at a time.
Over the past 4-months, I have done promotions for a few theater productions, and thus have a backlog of blogs. I figured it was best to start with The Flick, a production going up at The Players' Ring, starting tonight, March 25th. The Flick is a smart, bittersweet comedy that simultaneously celebrates the love of movies while presenting the struggles of the working class. I was thrilled when Coolidge Corner Theater agreed to let us do the photo shoot there, one unexpectedly snowy evening in February. My main goal was to get a photo of the theater from the front for the poster design. When we arrived there were many cars parked in front, making the shot more difficult. To my surprise, by the time I went outside to take the photo, most of the cars moved out of the way. A big thank you to the actors, lighting assistants and theater staff for making this shoot possible. Here is the series. Be sure to see the show if you are in the Portsmouth area!